SootSoap Supply Co., a company out of Port Hope, has won first place at the 2021 Clean Beauty Awards.
SootSoap Supply Co. was started by K.Dee Howard. It is a line of personal care products like body wash and shampoo designed for firefighters.
“I developed SootSoap for my husband initially, who is a firefighter in Brampton,” said Howard. “I discovered after he came home smelling like fire even after showering numerous times that it was contaminates and toxins causing the smell,” she said.
Howard did some research and found there was no products to help combat this. She also found that cancer is the number one cause of death in firefighters, and these toxins are the cause of it.
Her products are designed to absorb and discard of both the smell and the toxins that firefighters often come into contact while on duty.
SootSoap launched their first product line in 2019 and is now Howards full time job.
Since launching Howard has found that it’s not only firefighters that come into contact with toxins and hard-to-get-rid-of odors at work.
“Lot’s of people can benefit. People that experience environmental toxins, every day things like fuel and grease, kitchen smells, we even have customers that are pig farmers,” she said. “We’re finding more and more uses for our products.”
This year SootSoaps shampoo was the first place winner in the hair wash category of the Clean Beauty Awards.
The Clean beauty Awards recognize the best performing beauty and personal care products, manufactured without the use of known harmful chemicals, from across the globe.
“In a year and a half to go from a firefighter, industrial shampoo to a shampoo recognized by clean beauty influencers, it’s pretty amazing,” Howard said. “Being clean, all natural, and biodegradable is very important to me. Our core challenge is to get rid of toxins so the last thing I want to do is add in more chemicals.”
Howard says her aim with SootSoap is to create products that will solve a problem.
“Innovation comes from our customers saying ‘I don’t have a solutions to this particular challenge’,” said Howard. “My challenge is to find solutions that don’t exist currently.”
To view SootSoap’s full line of products click here.